Internal Team Resources
The Reef
Backstage.
Everything we're building, planning, and figuring out — in one place. Bookmark this. Update it as things change.
Quick jump
Planning & Strategy
Content Planning System
Full field map, 8 dimensions, workflow pipeline, scenario library, Airtable structure, deck planner, and algorithm vision. The master planning doc.
Theme Deck Planner
Curated moment decks — Road Trip Mix, Bedtime Arc, Post-Game Win/Loss, Meltdown Kit, Sunday Morning. Slot-by-slot content requirements.
I'm Bored & Right Now
How the two home-screen buttons work, the queue logic between them, the arousal-down rule, soft endings, and the anti-patterns we hold the line against. The session flow doctrine.
Right Now Engine
How the algorithm maps family context → content. Input fields, matching logic, family profile pre-filter, and the API roadmap.
Architecture & Principles
Hard constraints, COPPA approach, age tier definitions (Little Reef / Reef Crew / Reef Plus), curation-over-personalization policy.
Content Production
Frame Studio
Drop affirmations, fortunes, or messages into Reef Remix frames. Pick a frame, write something, hit submit. Reese reviews. Save a copy if you want one for yourself.
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Content Intake Form
New
Submit new content ideas, drafts, or completed pieces. Three paths: Solve a moment · Just browsing · Build a deck. Responses go directly into the Content Library sheet.
File Naming System
The naming convention, folder structure, app-by-app guide (Suno, Canva, GarageBand, Google Docs), and the 5 hard rules. Read before creating any file.
Content Library
The master catalog — all pieces, statuses, tags, and assets. Will live in Airtable. Google Sheet in the meantime.
Content Workflow
Idea → Drafting → In Production → Review → Approved → Published. Who does what at each stage. Penny + Jamie in write and review.
Suno Production Guide
Style prompt templates, BPM reference, genre settings, how to save session data, and the download-and-name workflow before Suno projects expire.
Brand & Characters
Character Judging
Drop in character renders, stills, and video. Everyone rates 1–10, leaves a reason and notes. Live updates across the team. Export to CSV when we're done picking winners.
Character Compass
Personality discovery checklist. ~470 scenarios — expressions, sports, hobbies, holidays, school, locations, vehicles, food, social. Mark yes/no/maybe per character. Team votes show as tallies, conflicts and consensus surface as filters. Realtime sync across devices.
Asset & Prompt System
Character DNA blocks for consistent AI generation. Interactive 4×8 mood matrix — click any character × emotion to copy the full prompt. Ring color encoding, asset sizes, export tiers, and the mood-to-music algorithm map.
Character Bible
Cranky, Penny, Echo, Turbo — personalities, voice, what each can and can't do, interaction matrix, and the art brief template. Penny's fill-ins marked.
Brand Guide
Color palette, typography (Fredoka + Nunito), logo usage, tagline variations, and the "what we are / what we're not" brand positioning.
Penny's Voice Guide
How Penny writes and speaks. Permission-giving, not lecturing. Examples of right vs. wrong tone. For anyone writing Daily Advice or Parent Context Notes.
Art Direction Guide
Style references, Canva templates, AI image prompts per character, card image specs, and the color palette in HEX/RGB for Canva and Figma.
T-Shirt Tools
Multi-brand merch pipeline. Drop a CSV of ideas from any AI, vote as a team, mockup winners on a shirt, save the PNG. Pizza for Colin, school tees for Penny, more workspaces as we add them.
Operations & Tech
Hosting & Deployment
Hostinger setup, folder structure for clean URLs, .htaccess rules, how to deploy new pages, and the public_html directory map.
Content Library Sheet
The Google Sheet linked to the intake form. Where submissions land, statuses get updated, and IDs get assigned. Opens in Drive.
Airtable Setup Guide
How to migrate from Google Sheets to Airtable. Field-by-field setup instructions, view configurations, and automation recipes.
Google Drive Structure
The master folder map. Where every file type lives, the numbered piece folders, _ARCHIVE, _PUBLISHED, and _INTAKE-QUEUE.
Legal & Compliance
COPPA Training
What COPPA requires, how Reef Remix exceeds it, what any team member or external contributor must know, and the review checklist for content sign-off.
COPPA Review Checklist
The per-piece checklist that must be completed before any content is marked COPPA Reviewed in the library. Printable + digital versions.
Privacy Policy (Draft)
Working draft for counsel review. Covers parent-owned accounts, no child data collection, no third-party tracking, deletion rights.
Contributor Agreement
Template NDA and work-for-hire agreement for external writers, artists, and audio producers. To be reviewed by counsel before first external hire.
External Tools & Links
Suno
AI music generation. Main audio production tool. Remember: download + save prompt immediately — projects expire.
Google Drive
Master file library. Follow the naming convention and folder structure doc before uploading anything.
Google Forms
Content intake form lives here. Use the hosted form link — don't use the edit URL for submissions.
Canva
Artwork, printables, card images. Name your Canva project per convention. Export to Drive immediately after finishing.
Airtable
Future home of the content library once we migrate from Google Sheets. Setup guide in Ops section.
Google Apps Script
Run the Form Builder script here. New project → paste ReefRemix_FormBuilder.gs → run buildReefRemixForm.
reefremix.com/team · Internal hub · Not indexed
Ready
Draft
Coming soon